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28th November 2012

Storytelling, I always say that everyone needs a story. We are always pitching ourselves, even when we are saying nothing- people are taking a read. "Never judge a book by its cover" - may be true, but I think your cover should match your content. Don't make it hard for people to get a read of you. Live you values, present yourself in alignment with your core values, and live your story. I have attached a great article from fastcompany.com here.

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